Todd Grossman, CEO of Talkwalker Americas discusses Talkwalker’s state-of-the-art social media analytics platform and the importance of companies analyzing online conversations in real-time across social networks, news websites, blogs and forums.#BoldTV
由 BoldTV 发布于 2018年11月7日周三
What is Talkwalker?
“It is a social listening analytics platform… We monitor over 150 million websites in 180 different languages… Twitter, Facebook, Instagram, Youtube, Reddit. If you have a platform to monitor everything that is public, then we can capture information that companies then use to make impactful decisions.”
How does this whole thing work?
“We understand who the influencers are, the sentiment about a brand – like, for example, a hair product – and we can understand what is being said about that brand, and what the trends are. So, you’re able to protect your brand if there is a crisis and measure the effectiveness of advertising campaigns. If you’re not listening about your brand, you should know that your competitors are listening about you. It is a way to promote your brand by getting content ideas. We can take all this information and understand what themes, discussions, and keywords are happening out there.”
Who are you working with?
“Tons. We’re working with the largest brands and agencies out there… including Barneys and Ferrero.”
What is your free alerting service?
“If anyone wants to go on Talkwalker.com – if you know Google Alerts – we have Talkwalker Alerts, which is equally as good, if not better in terms of coverage. And we have Talkwalker Search which allows you to understand what’s going on and gives you some light version dashboards. I invite everyone to go on Talkwalker.com
How did you get involved with this?
“I was in the PR world first – I worked for an agency – then I went over to the distribution and news side of the world. What we were missing was measuring the effectiveness of your campaigns. We would send something out and pray that it gets picked up, but we didn’t know what was happening. Now there are tools out there – like Talkwalker – to really understand the effectiveness of what a company has been doing out there, and all our efforts.”
What is your advice for brands that want to gain success?
Listen and see what’s been successful – what you have done before – and look at what other companies have done and incorporate that into your own identity. Also, practice and experiment as well. You want to understand what people are saying about your product, and understand the effectiveness of your brand, and to understand the impactfulness of your decisions.”
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