Iman Oubou’s startup challenges workplace inequality while empowering female entrepreneurs to change the world.
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Bold Biz: SWAAY Media

Iman Oubou, CEO and Founder of SWAAY Media, sat down with David Grasso and Selena Hill to discuss the need SWAAY addresses and how it differentiates itself in a crowded media marketplace.

Posted by BoldTV on Wednesday, May 10, 2017


It’s no secret that there is a gender imbalance in the labor force, and many women face workplace inequality every day. Thankfully, women are taking a stand and finding ways to make people more aware of these issues, as well as finding ways to overcome them.

Workplace inequality

Despite many attempts to get rid of workplace inequality, women are still incredibly underrepresented at every corporate level. Women account for less than 5 percent of Fortune 500 CEOs, less than 15 percent of executive officers at those companies, less than 20 percent of full professors in the natural sciences, as well as only 6 percent of partners in venture capital firms. These numbers are so low because of the many stereotypes surrounding women in the workplace that make it difficult for women to move up the corporate ladder.

Although women face numerous challenges in the workplace, many are taking a stand and showing how they can be just as successful as men. SWAAY Media is taking women empowerment to a whole new level by putting the spotlight on successful female entrepreneurs.

What is SWAAY Media?

Founded in 2016 by former Miss New York United States and entrepreneur Iman Oubou, SWAAY Media is an online publication that covers the success stories of established and emerging entrepreneurs with the intention of inspiring more women to be innovative and explore entrepreneurship for themselves. SWAAY Media wants to create a community where women can empower and motivate each other and also serve as an example of what female-focused media should represent.

The impact

SWAAY Media is not only building a community of empowered female entrepreneurs, but also keeping women up to date on news within business, money and careers, people, lifestyle and art and culture. With an extensive list of female contributors, SWAAY Media is an online news platform for women, by women.


If more women are inspired and motivated to move up the corporate ladder or even launch their own startups, the issue of workplace inequality can be addressed and possibly even fixed. Companies such as SWAAY Media are not only empowering women, but also taking those first steps toward conquering gender inequality in the workplace.

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Header image: Adobe Stock


Posted 05.16.2017 - 06:50 pm EDT