Traditionally, St. Patrick’s Day celebrates the Roman Catholic feast day of the patron saint of Ireland, who died on March 17, 461. Today, St. Patrick’s Day gives college students a reason to skip class, wear green and leverage their minimal Irish heritage to get free drinks. Little do they know, day long drinking binges complete with green eggs and ham actually supports a thriving $4.6 billion industry, one green beer at a time.
According to WalletHub’s 2015 infographic, an estimated 52.3% of Americans plan on celebrating St. Patrick’s Day, with the average partygoer spending $36.50. Consumers aged 25 to 34 are of the most avid St. Patrick’s Day fans, with the average person in the age bracket spending around $42 on the holiday.
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