It’s not just what you wear, but how you wear it.
An FKD Feature exclusive

Bold Business December 19, 2017

Posted by BoldTV on Tuesday, December 19, 2017


With the increased attention social media has been given over the past few years, many have taken to sites like Instagram in an effort to define themselves and share that image with the world. But on a platform with so many eyes and voices, there’s only so much attention available to be rationed out.

Captivating followers

Social media influencer Avanti Gupta has some advice for anyone who’s looking to stand out, and some of it may surprise you. Her most important bit of advice is simply to be yourself—audiences are looking for someone they feel they can connect with (and possibly aspire to be). You aren’t going to get far in a market flooded with carefully curated, same-y photos; everyone else is already doing that.

Yes, this means that part of the challenge is being relaxed and confident in your sense of individuality. Gupta’s field, fashion, is a perfect place for the kind of self-expression that might allow an authentic individual to thrive as a social media influencer. It’s that authenticity that will lead you to success, no matter what kind of material you post.


Through her time working for world-renowned fashion houses like Prada, Versace, and Dolce & Gabbana, Gupta has cultivated a sense of style she can confidently call her own. Of course, you don’t have to be immersed in the world of high fashion to share your looks with the world. All it takes is the vision and desire to be seen. Use social media as the canvas and be the brush.

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Header image: Shutterstock


Posted 12.29.2017 - 10:00 am EDT