With more than one-third of Americans shopping on Black Friday, budgeting is more important than ever.
An FKD Feature exclusive

It’s the Holiday Season! Again! Cue the anxiety of shopping and the manic list-making. Understandably, we all want to shower our loved ones with presents because they deserve it. However, mindful shopping should still be practiced, especially when it comes to Black Friday. The day when as soon as the Thanksgiving turkey is packed away, we flock to shopping centers in hopes of scoring some savings.


Black Friday madness


Black Friday has become insanity. Shoppers camp out all night, get in fights and engage in all sorts of debauchery. But no matter how you feel about the holiday, a third of Americans are getting ready to go shopping. A new poll asked 2,000 adults what they were most excited to shop for. Clothing, electronics and children’s toys were the most significant responses. The adults who participated said on average they planned on spending around $520 on Black Friday alone, and that they don’t mind waiting in long lines, or leaving Thanksgiving celebrations early if it meant getting a better price. The study also found that the items purchased where largely gifts for other people.


Smart shopping


In the excitement of shopping, it is easy to get carried away and misread deals. But there are some ways to ensure you don’t go over your budget.



  • Create a shopping list: This is one of the easiest ways to maintain a budget. A list of specific items will keep you on track. Also, prioritize items you really want to get out of Black Friday.


  • Watch out for scams: You will most likely be fine trusting big-name retailers such as Target or Macy’s. But third-party sales that sound too good to be true probably are.
  • Do your homework: Look into how much the items on your list cost without the sale, and compare prices from store to store. Be sure to do the math to decide if the sale cost is really worth going out for. Also, look ahead to see if stores will have sales closer to the holidays that further drop the price. Also one in five people answered they plan to do their shopping online come Cyber Monday. There are plenty of options to shop!




Black Friday can be exciting and overwhelming. It is very easy to overspend on items you don’t want due to the lure of a sale price. Do your homework, and stick to a budget. Shopping mindfully can mean getting good deals on presents for your loved ones. With one third of Americans saying they have shopped or will continue to shop on Black Friday, don’t get FKD in the crowd of consumers.


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Posted 11.22.2018 - 11:32 am EDT