Jean Kristensen, CEO of Jean Kristensen Associates and Creator of MWBE Success Program, and Glenford Patterson, CUNY (The City University of New York) Lecturer and Co-Founder of the Harlem Tech Summit, join #BoldBiz to discuss the challenges and obstacles in starting a business.
Posted by BoldTV on Tuesday, May 16, 2017
It can be difficult to figure out exactly how to run a business when you’re just starting out, but, thankfully, there are services like the MWBE Success program that can help guide you along the way.
A little background
The MWBE (Minority and Women Business Enterprise) Success program was founded by Jean Kristensen, who is also the president and CEO of Jean Kristensen Associates, LLC. That company is a full-service consulting firm that provides tools and resources to small, minority- and women- owned firms seeking to increase revenues through government contracting, certification and innovative business strategies.
The program is designed to provide small-business owners with the understanding of why certification programs exist and how to use them to increase their own revenues. It provides guidance and support in the areas of marketing, business development and compliance.
Certification programs can help
Certification programs can be extremely beneficial for small businesses. For minority-owned businesses specifically, many corporations jump to do business with them because they recognize that U.S. minorities have great purchasing power. Federal officials also support minority-owned businesses because in doing so, they are helping the country grow a sustainable economic climate. Women are also included as much as possible because it can be a challenge for women to find the resources they need to fund their businesses.
So while the process for doing business with the government can seem almost impossible, the MWBE program helps simplify the process and make it easier for small-business owners to follow.
The MWBE program is incredibly helpful for those who need a little guidance in taking their small business to the next step. Running a small business is not easy, but there are services that can help you succeed.
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