What will the clothing of the future look like? ADAY stopped by #BoldTV to show us!Check out their store and us the code: BOLDTV for a special surprise!https://www.thisisaday.com/#!/
Posted by BoldTV on Wednesday, January 24, 2018
Clothing is not what comes to mind when thinking of investing. We often buy cheap new pieces at the start of a season. Then, those clothes fall apart and we throw them out. Not only can this hurt the environment as it adds to the amount of trash we create, but it also can hurt our budgets to keep buying new clothes. For millennial investing, it makes sense to not only invest in companies and stocks but also to also invest in wardrobe pieces. ADAY is modernizing how we think of clothing. It is a minimalist technical clothing company, proving that for millennial investors, it helps to buy quality, long-lasting clothing.
What makes ADAY special?
ADAY was started by Meg He and Nina Faulhaber, and the company’s goal is to create an innovative clothing line. ADAY uses the highest level of clothing technology to create a modern level of clothing. They use new technology to craft fabric that has thermo-regulation wrinkle-release capabilities. Their clothes also hold up for more than one season as they are made of long-lasting construction, making them an investment for the future.
This company also believes in sustainability, which is important due to the amount of clothing and textiles we throw away. In 2013, Americans made 15.1 million tons of textile waste. That means that almost all of the clothing we buy ends up in a landfill. Also, the treatment of workers in major fashion companies is not always up to humane standards. Companies are being held accountable for how they pay and look after factory workers. They are also being pressured to find more green ways of creating clothing. Luckily, companies like ADAY have sustainability rooted in their core. So when you buy a piece of clothing from them, you can be assured it is a product that has been recycled and created into a new garment.
Clothing can be expensive and seems to only last a few years. The fashion industry is also one of the most harmful industries to the environment. So it is important that we support companies like ADAY that work to create sustainable clothing that will last for many years. While their prices are a little on the high side at first glance, it is important to remember the amount of technology that goes into creating each item. Buying from them is not only an investment in fashion, but it also supports a business that is changing how we view clothing.
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