Microsoft Buys LinkedIn, Controls Human Consciousness

We might be moving into some dangerous territory.

Microsoft has purchased LinkedIn for $26.2 billion in its quest to gain complete dominion over our professional lives.

LinkedIn will look and feel the same as it always has, but now it’ll have the power to tap into our workflow and inundate us with useless information while we’re at our desks.

It’s gonna be great!

From Business Insider:

Nadella went on to mention how Microsoft’s Office software suite could be combined with LinkedIn’s network in the future, such as the ability for Microsoft to serve up suggestions for a specialized expert through LinkedIn when its software recognizes you’re trying to complete a specific task.

LinkedIn will also be able to plug into Office to detect the kind of project you’re working on, which the social network will then use to surface relevant articles to infuse into your LinkedIn news feed.

“We are in pursuit of a common mission centered on empowering people and organizations. Along with the new growth in our Office 365 commercial and Dynamics businesses this deal is key to our bold ambition to reinvent productivity and business processes. Think about it: How people find jobs, build skills, sell, market and get work done and ultimately find success requires a connected professional world … “

Think about it: What people do on PowerPoint should be documented and shared with the entire tech team of a massive social network.

If Jerry from Marketing is struggling to figure something out, then Jerry from Marketing can do his damn research. He doesn’t need LinkedIn blowing up his feed with references and obscure news that has a vague connection to his work.

Why does Microsoft even have that data to give? People work with incredibly sensitive information on Excel all the time – information meant not to be shared. Wouldn’t that be fun if LinkedIn got hacked with access to all that material?

The connectivity of people and increased access to information is great and all, but having companies tap into our psyches crosses the line into dangerous territory.

Maybe if LinkedIn knows everything about our jobs it’ll just start doing projects for us.


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Cover image: Getty


Posted 06.13.2016 - 12:46 pm EDT

Filed under

News Tech

Written by

Michael Gorman