Companies evolving is crucial to staying relevant in the marketplace — if a business stagnates, so will their customer reach.
An FKD Feature exclusive

When a company finds success, it may be reluctant to change its ways. But the market is always in flux: even though an organization may be successful today, it might not be tomorrow. Knowing when it’s the right time to make a change is critical to the success of a company. Recognizing the right moment to change is a make-or-break moment for any business.

Shift Ahead

Allen Adamson’s new book Shift Ahead focuses on the ways that companies must continually evolve to meet the times and marketplace. Adamson shows how a business can recognize the changes it needs to make and how it can pull them off. Shift Ahead analyzes the way businesses are able to stay ahead while others lag behind.

Using all of the information from previous cases, Adamson analyzes every internal and external factor that led to the current path of many businesses. This includes looking at businesses’ competitors, risks, culture and finances. Some of the companies used as case studies in the book include HBO, Adobe, National Geographic, NYU, Microsoft, Kodak and Procter & Gamble.

There is a right time to know when a company must shift away from what made it prominent. Adamson helps companies recognize the factors that can lead to this change. Shift Ahead helps spot the warning signs that show it’s time for a reinvention while also showing how to overcome future obstacles, maintain authenticity and execute the change seamlessly.

Takeaway: Staying relevant depends on evolving

Companies need to change in order to keep up with the times. A reluctance to change can lead to a situation where businesses fall behind their competitors. Recognizing the factors that show that it’s time to change are key in this process. Staying relevant is only possible by evolving the company’s business strategy.

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Posted 12.05.2017 - 10:00 am EST