Founder of Picturecure Liza Andrews spoke with us at #BoldBiz about how your headshot can speak for your professionalism. #BoldTV #BoldLife
Posted by BoldTV on Tuesday, May 8, 2018
Liza Andrews is the founder of PictureCure, as well as a professional coach there. She also has been an HR consultant who teaches job interview skills and the like (and so she comes at this not just from a beauty standpoint, but from a business standpoint as well). So, what is PictureCure doing exactly? Glad you asked! Professional headshots. But it is much much more than that.
PictureCure offers a training session that lasts around three to four hours. During these training sessions, the clients are shown how to show themselves in the best light, at their most charming, confident and attractive. No, no, no, Andrews assures Bold Business co-hosts David Grasso and Morgan Ortagus, this is not just about whether a client’s left side or right side is better on-camera!
Andrews asserts that, far from superficial and unimportant, headshots are increasingly important nowadays. The reason she gives is convincing: More and more people are meeting their prospective employees, friends or significant other online. For that reason alone, it is important to have a good picture. But beyond that, studies show that profiles on LinkedIn that are without a profile picture perform markedly worse than their profile picture-containing counterparts.
Takeaway and a tip
Andrews endeavors to bring out her clients’ personalities, and to empower them with each photo she and her company takes. She offers a tip: People who are serious about their career should not only get a headshot but also retake and replace their headshots once — maybe even twice — yearly! Her company maintains that “everyone can look awesome if [they] have the right training.”
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